1. Introduction

At BlinkAlert, protecting your privacy is fundamental to our service. This Privacy Policy explains how we collect, use, and protect your personal information when you use our emergency alert and personal safety application.

We understand the sensitive nature of the data involved in emergency services and are committed to maintaining your trust by being transparent about our data practices and providing you with meaningful control over your information.

2. Information We Collect

2.1 Personal Information

Full name and contact details
Emergency contact information
Profile information and photographs

2.2 Location Data

Real-time location during emergencies
Location history when tracking is enabled
Background location updates for emergency services

2.3 Device Information

Device type and operating system
Unique device identifiers
Motion and sensor data for alert detection

3. How We Use Your Information

3.1 Emergency Response

Alert transmission to emergency contacts
Coordination with security partners
Location sharing during emergencies

3.2 Service Improvement

Enhancement of alert detection accuracy
System performance optimization
Development of new safety features

4. Information Sharing

We share your information only with:

Your designated emergency contacts during alerts
Verified security partners for emergency response
Service providers essential to our operations

We never sell your personal information to third parties or use it for advertising purposes.

5. Data Security

We implement robust security measures to protect your data, including:

End-to-end encryption for sensitive data
Secure data storage and transmission
Regular security audits and updates
Access controls and authentication measures

6. Your Rights

You have the right to:

Access your personal data
Request data correction or deletion
Opt out of certain data processing
Export your data
Withdraw consent for data processing

7. Location Services

Location tracking is essential for emergency response but you control how it's used:

Enable/disable location tracking
Control background location access
Manage location history settings
Choose when to share location with contacts

8. Emergency Alerts

When you trigger an alert through shake, pattern, or hold gestures:

Your location is shared with emergency contacts
Security partners are notified if enabled
Alert history is maintained for your safety

9. Data Retention

We retain your data for:

Account information: Until account deletion
Alert history: 12 months for safety purposes
Location history: 30 days by default

10. Contact Us

For privacy-related inquiries or to exercise your rights:

Email: privacy@blinkalert.co.za
In-app: Settings > Privacy Settings

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